Seeking AlphaBMW Takes A Leap Ahead Of TeslaSeeking AlphaBMW has entered the U.S ride-sharing & ride-hailing market today with the electric BMW i3 among other BMW models. BMW offering hits Tesla in both its future ambitions, increases exposure to the i3 and lowers the ownership cost of an i3. Tesla has
...BMW launches car sharing service ReachNow in SeattleMaine News Online
Grabbing and going with BMW's ReachNow car share serviceEngadget
BMW unveils car-sharing service: Are personal cars becoming obsolete?Christian Science Monitor
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